IppoPay × ThisUX • Product Partnership
the ai-native spend os
india needs
for startups & enterprises who move faster
sanju
founder & ceo, thisux
IppoPay × ThisUX • Product Partnership
for startups & enterprises who move faster
sanju
founder & ceo, thisux
PPI licence. TMB partnership. KYB infrastructure. Active merchants.
most fintechs spend 12-18 months just getting these. you have them.
not payments. not lending. the third piece of the puzzle.
corporate cards. expense tracking. the money going out.
an ai-native spend os that thinks, categorizes, and reconciles automatically
i'm not here to sell design hours.
i'm here to propose a product partnership with real upside for both sides.
01
the problem
02
the market
03
why ippopay
04
the product
05
the business
06
the partnership
how indian companies manage spend today
→ personal cards + reimbursements
→ cash & upi with zero tracking
→ excel sheets & whatsapp approvals
→ receipts? what receipts?
1employee pays from personal card/upi
2forgets about it for 2 weeks
3finance sends "where are your expenses?" email
4scrambles for receipts (can't find half)
5manual entry into spreadsheet
6reimbursement takes another 2 weeks
hours per month just reconciling expenses
that's 2-3 full working days. every month. forever.
we're talking lakhs per year. left on the table.
miss it by one day = credits gone forever
5
employees
manageable
20
employees
painful
50+
employees
bleeding money
— every founder at month-end
spend management tells you how money actually behaves.
most indian companies are flying blind.
use case: 40-person saas startup
today
✗aws bill surprises at month-end
✗saas subscriptions nobody uses
✗founder's personal card for everything
✗gst credits missed on 30% of spends
with spend os
✓real-time alerts when aws spikes
✓ai flags unused subscriptions
✓team cards with per-tool limits
✓auto-captured gst on every invoice
use case: d2c brand with 80 employees
problem
₹15L/month on meta ads, google ads, influencers — zero visibility until credit card statement
solution
dedicated marketing cards with category limits. real-time spend tracking. ai alerts when cac spikes.
result
caught ₹2L/month in wasted ad spend. gst credits recovered on all platform invoices.
use case: 25-person design agency
→project-specific virtual cards for each client
→automatic tagging: "acme corp - website redesign"
→one-click expense reports for client billing
→no more "who paid for the stock photos?"
real numbers. not vibes.
global expense management market
by 2032 (from $7.6B in 2024)
10.08% CAGR. growing fast.
$32B
valuation (nov 2025)
$1B+
annualized revenue
50K+
business customers
started 5 years ago. now worth more than most indian unicorns combined.
january 2026
banks are paying billions to catch up.
india digital payments market
$6.8B
2025
$33.5B
2034
16.1% CAGR. india is going digital faster than anywhere.
august 2025
upi transactions in a single month
₹24.85 lakh crore processed.
63M+
registered msmes
72%
transactions are digital
$22.5B
market size by 2030
capturing just 1%
annual managed spend
none have ippopay's infrastructure. none have won india yet.
you have something nobody else has
asset #1
most fintechs wait 12-18 months for this
rbi cancelled 20 licenses between 2017-2020
you already have it.
revolut just got their india ppi license in april 2025. that's how hard this is.
asset #2
card issuance infrastructure. already working. already live.
asset #3
asset #4
thousands of businesses already trust ippopay. that's not distribution. that's warm leads.
asset #5
you're not a desperate startup betting everything on one product.
you can experiment without existential risk.
✓ ppi license (12-18 months saved)
✓ bank partnership (12 months saved)
✓ kyb infrastructure (6 months saved)
✓ merchant distribution (priceless)
✓ existing revenue (funds experiments)
you're not starting from zero. you're starting from ahead.
ai-native spend os
humans approve. ai handles the rest.
auto-categorizes expenses from transaction data
matches receipts to transactions via ocr
extracts gst details automatically
flags policy violations before they happen
predicts cash flow based on spending patterns
ai in action
employee takes photo of restaurant bill
ai extracts: ₹2,400 | swiggy dineout | team lunch | gst: ₹367
auto-matches to card transaction from 2 hours ago
expense complete. gst captured. zero manual entry.
ai in action
"aws spend is 40% higher than last month — want to investigate?"
"figma subscription unused for 45 days — 3 seats @ ₹4,500/mo"
"₹12,400 pending receipts — gst filing deadline in 5 days"
"travel spend down 60% vs forecast — ₹3L budget available"
ai in action
input: messy invoice pdf
Invoice #INV-2026-4521
Vendor: Zoom Video Comm.
GSTIN: 06AABCU9603R1ZM
Subtotal: ₹14,999
IGST @18%: ₹2,699.82
Total: ₹17,698.82
output: clean, reconciled
vendor: Zoom
category: Software
gst type: IGST
itc eligible: ₹2,699.82 ✓
status: ready for gstr-2b
for founders & cfos
real-time dashboard
see all spend as it happens
ai-powered alerts
unusual patterns flagged instantly
one-click exports
accounting-ready anytime
gst auto-captured
credits you were missing
for finance teams
→transactions appear instantly
→receipts attached automatically via ai
→approval workflows that actually work
→complete audit trail for every rupee
for employees
card infrastructure
virtual + physical cards, per-card limits, merchant restrictions, instant freeze
ai expense tracking
auto-categorization, receipt matching, anomaly detection
controls & approvals
configurable workflows, policy enforcement, audit trail
accounting & gst
csv exports, zoho integration, auto gst extraction
not how it should work in theory
upi as reconciliation
companies will keep using upi. we capture it as post-spend tracking.
gst assistance, not enforcement
auto-populate what we can. never block transactions.
manual overrides everywhere
edge cases are the norm. software adapts to humans.
startups & digital smbs
10-150 employees. saas, agencies, d2c. already ippopay customers.
broader smbs
field teams, franchise, multi-location. need upi reconciliation.
enterprise
500+ employees. multi-entity. erp integrations.
how it makes money
1
interchange
% of every swipe. scales with volume.
2
saas
tiered pricing. predictable recurring.
3
credit
card limits, working capital. future.
founder-led pilots
5-10 handpicked merchants. white-glove.
controlled expansion
broader base. self-serve with support.
growth mode
outbound sales. content. partnerships.
what thisux brings
product strategy
what to build, why, in what order
speed
concept to mvp, fast
skin in the game
upside tied to product success
outside perspective
see opportunities from fresh angle
your platform. your infrastructure. your market. we're the product partner who makes it real.
scale
metrics good. double down.
iterate
some works, some doesn't. adjust.
sunset
wrong assumptions. part cleanly.
de-risked bet. we'll know in 90 days if this has legs.
payments = how money enters
lending = how money bridges gaps
spend management = how money actually behaves
whoever owns all three owns the financial os for indian businesses.
not asking for commitment. just a conversation.
sanju
founder & ceo, thisux